When I ask this question in my workshops, the most common answer I receive is “people.” I don’t agree; although many companies promote this myth. I hear a bunch of other ideas such as the company’s products and services, brand, shareholders, profit, intellectual property, innovativeness, quality, clients, organizational maturity and marketing—to name a few. But none of these are correct. The answer is its leaders… its leadership. All those items just listed are clearly important but nothing is as important as leadership. For example, if you have a company made up of mediocre leaders, but it has the best employees, it will still be a mediocre force in its industry. However, if your company is led by the best leaders, but it has mediocre employees, it will be a formidable force in its industry. And those mediocre employees? They will become the best because they will rise to the expectations of their leadership. Again, it’s all about leadership. If you are reading this, then you are likely in a position of leadership. You have a great duty to lead well.
No-Nonsense Leadership and Project Management
